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This web page had the following in the site, "Click here to verify and receive DISCOUNT COUPON if you are a Pool Serviceman and Repairman, Retail Store, or Distributor." Our analyzers saw that the web page stated " Swimming Pool and Tile Repair Supplies." The Website also said " We believe that no single competitor offers more problem specific solutions than E-Z Patch. Pool Deck Surface Repairs that Last. E-Z Patch uses innovative materials and our formulas are upgraded as technology advances. What are you looking to repair? Click here to Find Products. We use innovative materials ." The website's header had e-z products as the most important optimized keyword. It is followed by ez products, e-z patch, and ez patch which isn't as highly ranked as e-z products. The next words e-zpatch.com uses is pool. pool repair was included and will not be seen by web engines.